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Jan-2025
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Overview
Market Insights Snapshot
Doobies has demonstrated a stable presence in the Michigan pre-roll category, maintaining a consistent ranking at number 9 for three consecutive months before improving to 8th in January 2025. This suggests a strong foothold in the market, although there was a slight decline in sales from November to January. In contrast, the brand's performance in the vapor pens category in Michigan was less impressive, as it did not rank in the top 30 beyond October 2024. This indicates a potential area for growth or strategic reevaluation. The brand's presence in the vapor pen category highlights a challenge, as it suggests limited market penetration or competitive pressure in this segment.
In New York, Doobies faced more volatility, particularly in the flower category, where it started at rank 79 in October 2024, dropped to 97 by December, and then fell out of the top 30 by January 2025. This downward trend indicates a struggle to maintain a competitive edge in the New York flower market. Meanwhile, in the pre-roll category, Doobies held steady, ranking 64th and 63rd in October and November, respectively, but did not maintain a top 30 position thereafter. This suggests that while there was some initial traction, sustaining growth in New York's competitive pre-roll market remains a challenge for the brand.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Doobies has shown a steady performance, maintaining its rank at 9th place from October to December 2024, before climbing to 8th place in January 2025. This upward movement in rank suggests a positive trend in consumer preference or market strategy. In comparison, STIIIZY consistently held the 7th position, indicating a slightly stronger market presence, while Simpler Daze experienced fluctuations, dropping to 8th place in December before recovering to 6th in January. Interestingly, Distro 10 saw a significant decline from 5th place to 9th in January, which could have contributed to Doobies' improved ranking. Meanwhile, HY-R remained outside the top 10 until January, when it reached 10th place, showcasing a potential emerging competitor. These dynamics highlight Doobies' resilience and potential for growth amidst shifting market conditions.
Notable Products
In January 2025, the top-performing product for Doobies was the Superboof Pre-Roll (1g), maintaining its number one rank from the previous two months with a notable sales figure of 69,818 units. Triangle Mints Pre-Roll (1g) climbed to the second spot with sales of 59,949 units, showing a significant improvement from its third position in December 2024. The Freak Show Pre-Roll (1g) made its debut in the rankings at the third position, while Superman Ice Cream Pre-Roll (1g) entered the list at fourth place. Crazy OG Pre-Roll (1g) reappeared in the rankings at fifth place, having been unranked since October 2024. This reshuffling highlights a dynamic market where new entries and returning products are impacting sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
