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Ole Miss Rebels Partner with Aflac

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College football is selling its soul, one logo at a time—or is it just smart business? The latest team to join the trend, Ole Miss has taken a calculated approach to corporate partnerships, according to athletics director Keith Carter. In a summer interview, Carter admitted, ‘Revenue is king these days,’ but he also drew a line in the sand: ‘We don’t want to become like NASCAR.’ His statement raises a thought-provoking question: Where do we draw the line between generating much-needed revenue and preserving the purity of college athletics? And this is the part most people miss—it’s not just about slapping logos on fields; it’s about finding the right fit for a brand that aligns with the school’s identity. Aflac’s logo will make its debut this week at Vaught-Hemingway Stadium when Ole Miss faces off against Florida in a highly anticipated Saturday night game on ESPN. This move follows a growing trend among top programs. Just this week, Florida partnered with Geico, and last month, Auburn announced Yellawood as its on-field sponsor. Even in the Big Ten, Iowa struck a deal with John Deere. But is this trend a slippery slope? Or is it a necessary step to fund scholarships, facilities, and other athletic programs?

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