Drug Advertising and Promotional Review of Prescription Medications A Guide for Pharmacists and Pharmacy Technicians

• $7.95
• 1 mg
• Powerpak.com

This accredited continuing education activity provides guidance for pharmacists and pharmacy technicians on interpreting direct-to-consumer pharmaceutical advertising. Topics cover legal regulations around promotion, critical analysis of claims, identifying misleading marketing practices, and strategies for discussing medication promotions with patients.