Slator 2019 Travel Retail Localization Report

• $230.00
• 1 mg
• Slator.com

The Slator 2019 Travel and Retail Localization Report outlines key considerations for the global travel and retail industries, and identifies the different content types arising from online and offline trade in these markets. Travel and retail, while distinct markets, are broadly influenced by similar macro trends. Factors such as the shift to online (e-commercialization), technology, globalization and evolving consumer expectations are fundamentally changing the landscape of travel and retail. Travel and retail overlap significantly in the way they interact with localized content. The report then examines the role that language services play within the travel and retail industries. The travel and retail localization market, is a growing segment of the language industry. Expanding volumes of digital communications and web content are the main driver of growth, while demand for localization of offline materials such as advertising remains strong.